Get Inspired With Our Work

Wrigley Rooftop

As competition among Wrigley rooftops increased, it became clear that they needed to differentiate their brand, streamline the booking process, and present a more professional and engaging image online.

The client operated a premium rooftop venue overlooking Wrigley Field, offering unbeatable views of Cubs games and concerts, paired with all-inclusive food and drinks. With a prime location and exclusive experience, the business had everything going for it—except a modern, high-converting website.

They came to us with a clear set of goals:

• Showcase the rooftop experience in a way that felt exciting, high-end, and authentic to the Wrigleyville vibe

• Drive bookings for individual tickets, private events, and corporate outings, especially during the baseball season

• Replace their outdated web presence with a site that looked and felt as premium as the experience they offered

• Clearly communicate pricing, availability, amenities, and FAQs

• Create a strong, energetic visual brand system that would appeal to sports fans, companies, tourists, and Chicago locals alike

The challenge was to balance Chicago sports energy and rooftop luxury, while making the site easy to navigate and optimized for both desktop and mobile users ready to book.

We focused on building a bold, experience-driven brand and website that would convert curiosity into bookings while capturing the spirit of the venue.

Branding & Visual Identity

• Developed a color palette inspired by ballpark nostalgia—deep blues, classic red, and crisp white—paired with fresh, modern accents for energy and approachability

• Selected strong, legible typography that evoked sports energy with a clean, modern edge suitable for both web and print

• Created a modular design system that brought consistency to digital materials, signage, and future marketing assets

• Used high-energy imagery, texture overlays, and subtle motion to make the site feel alive, like game day

Website Design & UX Strategy

• Built an immersive homepage that highlights panoramic rooftop views, all-inclusive perks, and upcoming events

• Designed clear pathways for users to book tickets, request group reservations, or explore private event options

• Included a seasonal calendar with live availability, FAQs, and pricing details to reduce friction and increase transparency

• Integrated testimonials, media mentions, and photo galleries to build credibility and excitement

• Prioritized mobile optimization, knowing many users would be booking from their phones while in Chicago or at Wrigley

The final website and brand identity delivered exactly what the venue needed: energy, clarity, and conversions. Key results include:

• A 275% increase in online bookings within the first 60 days post-launch

• Significantly reduced bounce rates due to streamlined layout and better content hierarchy

• Positive customer feedback citing the site as “easy to use,” “fun,” and “exactly what we needed to convince friends to book”

• A branded digital experience that matched the excitement and premium feel of the in-person rooftop events

• Consistent visual identity now extended across signage, digital ads, and email campaigns

Ultimately, the ask was to elevate the brand’s digital presence to match the unforgettable in-person experience they already delivered. The website had to inspire confidence, excitement, and trust—while making it effortless for users to book a game-day or event they’d never forget.

Recent Website Design Projects