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RC & JE Forklift

RC and JE Forklift, a well-established regional provider of forklift services and sales, recognized that their existing website no longer reflected the full scope and professionalism of their operations.

The client, a long-standing forklift service provider and equipment dealer, came to us with a clear challenge: their online presence no longer matched the professionalism, scale, or efficiency of their day-to-day operations.

Their existing site was outdated, hard to navigate, and failed to effectively promote their core offerings—forklift service and repairs, parts sales, and new and used forklift inventory. With more customers turning to online research and digital channels for purchasing and support, the client knew they needed to modernize to remain competitive.

Beyond the website, they also wanted to create a more cohesive brand experience, implement email marketing, and run targeted ad campaigns to generate leads and drive more traffic.

They needed us to:

• Design a clean, modern website that clearly segmented services, equipment sales, and parts

• Create a brand identity system that could be used across digital and print, including color palette, type hierarchy, iconography, and tone of voice

• Showcase their available forklifts and parts in a simple, searchable format

• Promote their maintenance and repair services with clear CTAs for scheduling or requesting quotes

• Build in conversion tools like quote forms, contact prompts, and newsletter signups

• Set up and manage Google Ads campaigns to attract regional customers searching for forklift sales or repair

• Launch a branded email newsletter to retain customers and promote new arrivals, seasonal service reminders, and promotions

• Ensure the site worked flawlessly on desktop, tablet, and mobile, accommodating warehouse and on-site users

Our approach focused on creating a user-centric, conversion-driven digital experience with strong branding and a clear, professional interface.

Branding & Visual Identity

• Developed a bold, industrial-themed color palette using deep grays, and warm orange for an authoritative but approachable tone

• Chose strong, highly legible typography for a no-nonsense aesthetic that works well in technical and industrial environments

• Designed a custom set of icons and visual elements to represent services, parts categories, and key actions throughout the site

• Crafted a consistent brand voice—practical, helpful, and experienced—to establish trust

Website & UX Design

• Structured the homepage to immediately direct visitors to their primary needs: buy a forklift, order parts, or schedule service

• Created individual landing pages for each service type, with clear CTAs and explanation of benefits

• Designed a searchable product catalog to feature available forklifts and parts, with filtering by type, size, condition, and availability

• Implemented an easy-to-use quote request system and a quick-call button for mobile users

• Optimized every page for speed, clarity, and mobile responsiveness, ensuring it performed well in the field as well as in the office

Marketing Integration

• Set up a Google Ads campaign strategy targeting keywords around forklift repair, parts, and local equipment sales, driving qualified traffic to high-converting landing pages

• Built and designed a branded newsletter template and set up automated campaigns using segmented lists for prospects and existing customers

• Integrated newsletter signups and promotional banners throughout the site to grow the email list organically

• Monitored ad performance and adjusted targeting based on high-performing service and product keywords

The new digital presence delivered measurable improvements across branding, traffic, and customer engagement:

• Increased leads by 3x within the first three months of launch, driven by both organic and paid traffic

• Lowered bounce rates and improved user flow, with customers staying longer and viewing more inventory and service pages

• Consistent branding across website, newsletters, and ads created a stronger, more recognizable market presence

• Google Ads campaigns generated a significant ROI, especially in forklift repairs and used equipment inquiries

• Email marketing opened up a new communication channel, resulting in repeat service bookings and parts sales

• Client now has a scalable, easy-to-manage website that supports inventory updates, seasonal promotions, and ongoing marketing efforts

We helped RC & JE Forklift build a modern, fully-integrated digital platform that would align their branding, marketing, and customer experience under one strong, scalable foundation.

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