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Spike Leads

With no prior branding, web presence, or marketing collateral in place, Spike Leads turned to us to help build their digital foundation from the ground up.

As a newly launched direct mail company, the client needed a professional, trustworthy digital presence to introduce their services and establish credibility in a competitive, service-driven industry.

They approached us with a clear challenge:
Build a brand and website from the ground up that would:

• Educate potential customers—from small businesses to nonprofits—about the value of direct mail marketing in the digital age

• Clearly communicate service offerings, including Every Door Direct Mail (EDDM), bulk mailing, printing, and fulfillment

• Stand out visually in a crowded market while maintaining a professional, business-first tone

• Create a conversion-optimized website to generate leads, quote requests, and consultation inquiries

• Develop a cohesive brand identity  including color palette, typography, and visual system

As a new company, the client also needed guidance on how to position their brand effectively online, appeal to both local and national markets, and build trust with first-time visitors.

We began by focusing on foundational brand development and a web experience that balances education with conversion.

Brand Development 

• Created a modern, professional color palette using bold, trustworthy hues to reflect strength, speed, and clarity

• Chose accessible, scalable typography that reads well on print and screen, supporting both technical details and marketing messaging

• Established a visual language that includes iconography, layout patterns, illustration and photography direction—all geared toward clarity, efficiency, and reliability

• Developed a flexible brand guide for the client to apply across other materials (like print collateral, email, and CMS)

Website Design & UX

• Designed a clean, intuitive layout that highlights services without overwhelming the visitor

• Wrote and organized concise, benefit-driven copy focused on solving common business problems through direct mail

• Integrated lead generation forms for quote requests and consultations

• Optimized the site for mobile performance, fast load times, and SEO, ensuring visibility and accessibility

The launch of the brand and website provided the client with a strong, credible foundation to grow their new business.

• Successfully positioned the client as a modern, reliable direct mail provider from day one

• Generated strong initial engagement, including high quote request volume within the first 4 weeks of launch

• Helped establish brand consistency across marketing materials, thanks to a solid visual system

• Delivered a site the client could confidently use in sales meetings, printed campaigns, and local outreach

• Positive early feedback from customers and partners noting the clean design, clear messaging, and ease of use

In short, the ask was to build a credible, scalable, and conversion-driven web presence for a brand-new company in a traditional but still very relevant marketing space—and to do it in a way that felt fresh, fast, and flexible.

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