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Gilroy Black Garlic

Our client approached us with the challenge of turning an obscure superfood into a recognizable, desirable product in both gourmet and health-conscious markets.

Gilroy Black Garlic approached us to help launch their premium black garlic product with a sleek, modern website that would stand out in the gourmet food space. They needed a digital presence that could both educate new audiences about black garlic and drive direct-to-consumer sales.

The goals were to:

• Introduce the unique health benefits and culinary uses of black garlic

• Create a strong, gourmet brand aesthetic

• Support eCommerce functionality with a seamless shopping experience

• Be mobile-first and fast-loading

The Brand
The brand identity for the black garlic website was designed to convey premium quality, culinary sophistication, and natural health benefits—all while feeling approachable to a curious but possibly unfamiliar audience.

The Logo
We created a minimalist, modern logo that balances elegance with earthiness. Inspired by the organic form of garlic cloves and the fermentation process

This cohesive branding system now lives not only on the website but also across product packaging, social media, and marketing materials, ensuring a strong and recognizable presence in a growing market.

We started by immersing ourselves in the black garlic niche—understanding the product, the target market, and key competitors. From there, our strategy centered on clarity, simplicity, and bold visuals. Key steps included:

• Brand Identity Development: Crafted a visual language using deep, earthy tones and clean typography to reflect the premium, fermented nature of the product

• Content Strategy: Balanced educational content (What is black garlic?) with compelling product storytelling and strong calls to action

• UX & UI Design: Designed intuitive navigation and mobile-optimized layouts to ensure frictionless browsing and checkout

• eCommerce Integration: Implemented SquareSpace Ecommerce solution for robust product management and sales tracking

• SEO & Performance: Ensured all pages were optimized for speed, search, and accessibility

The new website launch exceeded expectations and became a core component of the client’s brand growth. Highlights include:

• 60% increase in online sales within the first 3 months

• 43% boost in average session duration due to engaging product education pages

• Positive press mentions and features in gourmet food blogs and online magazines

• A scalable platform now used for new product launches and seasonal campaigns

The ask was more than just a website—it was about defining a brand from scratch, building awareness in a niche market, and creating a seamless path from curiosity to conversion.

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